Search Engine Optimization (SEO)

Creative website design for small to medium size enterprises.

10 Web Tips : Search Engine Optimization (SEO)

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TIP 1

When you register your domain name, register the name for 2 years or more. This tells search engines that your website is a permanent fixture and not a short term solution.

TIP 2

When selecting your website hosting company make sure they use a dedicated IP protocol (computer address). websites that constantly move web hosts or where the IP is constantly changing are viewed as suspect or inauthentic.

TIP 3

Make sure you list your website URL with the major search engines. The URL is your website address, e.g. www.yourname.com.au.

TIP 4

Make sure your website is designed for a single window not in frames. Frames severely hamper search engines as they try to read your website.

TIP 5

Make sure your design has a navigation path with clear links to each page on the website, also make sure that the main pages have text links at the bottom of the page to assist search engines navigate through your website or use a site map for this purpose.

TIP 6

Ensure that your website is W3C compliant. W3C is the organisation that regulates HTML code (the computer language websites are built in). The closer your website gets to good clean code the easier it will be for search engines to trawl through it.

TIP 7

Content is King! Make sure your content is clear and concise. Make sure your website contains ‘information rich content’.

TIP 8

META tags are a method for providing a description of your website content. For the best results provide your website designer with a single sentence for a description and up to seven keywords.

TIP 9

Like a mission statement your homepage should contain at least an opening phrase which states clearly what you do.

TIP 10

Organise links with allied organisations, the more links to/from your website, the more search engines will like you.