Years on from it’s early days, there continues to be hype over the benefits of social media.
In our experience, the way through the hype is a human-centred approach, which puts the ‘interpersonal’ at the heart of your communications.
Think about social media connections as community partners rather than simple ‘transactions’. The difference seems subtle but changes the whole way you think about communicating. Partners help each other, give to each other, think about other’s needs, refer business to each other and are supportive. Empathising with your social media community membership is the first step in successful and sustainable digital communication.